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project description

description: Royal Bank of Canada came to PFI with a need for a recruitment site, targeted at a specific demographic of the financial world. Needing to provide timely, crucial data to an audience not savvy or necessarily responsive to an online environment challenged PFI to develop a different design and interface approach. Using more presentation-driven content, PFI wrapped the website with video introductions and narration by Senior Vice President-Regional Director Tom Sagissor (shot with Pixel Farm’s green screen and video capability).