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project description

description: A series of interactive sales dialogues that helped reps think through the many disarming situations presented by their customers and develop strategic responses were first presented at a national sales meeting as a Business Simulation. The dialogs were experienced competitively, with teams of reps competing to encourage difficult physician customers to make prescriptions of their Fortical product. Demand required PFI to subsequently deploy the sales dialogues as a self-study of course.